COMMITMENT TO SPORT
Festina Group’s interest in sport is demonstrated by its participation in a multitude of events and competitions, and in its sponsorhip sportsmen/women. Through them, the group communicates the essence of its brands and the sporting spirit which is in its collections. Each of its brands find in different sports categories the perfect stage to convey its values.
FESTINA had its first success in the field of sport thanks to cycling, which has seen it win numerous international competitions with its eponymous team. Festina has been for 25 years the Official Timekeeper of Le Tour de France, La Vuelta Ciclista a España and Il Giro d’Italia, in addition to sponsoring numerous cycling events and competitions in other sports.
LOTUS sponsors Marc Márquez since 2011, at that time 125cc World Champion, and since then, Lotus and Lotus Style have being with him on his succesful way to become Moto Gp World Champion in 2013 and 2014. Since 2015 it´s also personal sponsor of Álex Márquez, Moto 3 World Champion. Lotus has also been linked to the motorcycling world sponsoring the rider Jorge Lorenzo, who currently plays in Moto GP class and was twice world champion in 250cc in 2006 and 2007 seasons. The brand also sponsored the motorcycling team that bears his name Lotus Aprilia, who participated in 250cc class, led by Alex Debón and Aleix Espargaró; and co-sponsored the Belson-Aprilia-Lotus in 125cc class, led by Pol Espargaró and Joan Olivé. Additionally, Lotus is also present in other motor racing events and other sports categories.
CANDINO has been the Official Timekeeper of the World Nordic Ski Championship in Oberstdorf, Davidoff Swiss Indoors in Basel, Paris Bercy BNP Paribas Masters, and Swiss Tennis. The brand has also made clear its unwavering commitment to golf and has sponsored tournaments like Peugeot Golf Tour 2013, Circuito Canarias Sport & Golf and VIP Golf Tournament Amadeus. Candino, in addition, as demonstration of its commitment to the environment and sustainability, was the Official Timekeeper and one of the partners of PlanetSolar (2010-2012), the first travel around the world with a boat powered by solar energy.
CALYPSO, loyal to the youngest, the most adventurous public of Festina Group, supports what is now the most alternative water sport, Kite Surfing, and has sponsored César Portas, the world champion in this sport category in 2006. In addition, Calypso is present in different volleyball and beach volleyball events in Italy.