12 Apr Calypso Watches, official partner of The Color Run™
The youth brand of the Festina Group will sponsor the running event and will be present in the main European editions of the race.
Calypso Watches has signed a sponsoring agreement with The Color Run™ to become the Official Watch of the event and will be present in a selection of races taking place in Spain, France, Italy, United Kingdom and Germany from April until November, 2016.
The Color Run™, also known as the “Happiest 5k on the Planet” is a unique five-kilometer paint race held in over 300 cities across the world in which the main goal is to have fun while promoting an active and healthy lifestyle. Colors, fun, sport and music are the absolute stars of the event.
This agreement contributes to consolidate the positioning of Calypso Watches, a brand aimed at a young and cosmopolitan public characterized by its portfolio of colorful and fun watches, two key features in the identity of The Color Run™.