04/03/2026
With RIVÉ SQ, Festina Swiss Made unveils a contemporary interpretation of the automatic skeleton watch — one that is bold, architectural, and unmistakably modern. Comprising four models crafted in 316L steel, the line shares a single DNA and a rigorous design philosophy. Each variation reflects absolute coherence between case, bracelet, movement, and finish — reinforcing the harmony between technical construction and visual identity.
04/03/2026
Festina unveils a collection that blends modern refinement with clean, streamlined lines, thanks to the combination of steel and ceramic—noble materials renowned for their lightness, durability, and incomparable shine.
16/02/2026
Festina introduces the Festina Connected Full D within its Connected collection at Inhorgenta, the leading international trade fair for watches and jewelry in Munich. This new hybrid timepiece embodies a refined balance of freedom, control, and elegance, offering a contemporary interpretation of connected watchmaking for the digital age.
16/02/2026
For 2026, Festina introduces seven new chronographs that reflect a contemporary vision of watchmaking: precise, expressive, and undeniably modern.
16/02/2026
In a context where women’s fashion increasingly embraces refined sophistication and noble materials, accessories play a key role in elevating any look. This season, modern elegance is expressed through clean lines, premium finishes, and special attention to textures. Always attuned to new trends, Festina presents its new women’s models from the Ceramic collection—a proposal that combines contemporary design, comfort, and distinction.
16/02/2026
In the watchmaking industry, Festina stands out for its ability to interpret trends and offer timepieces that not only tell the time, but also reflect the personality and lifestyle of those who wear them. If there is one field in which the brand has proven its mastery, it is in the creation of sports watches: dynamic watches capable of conveying the energy, character, and determination of their users. Within this universe, the iconic Festina Chrono Bike model, first introduced in 1997, has established itself as one of the brand’s greatest references.
16/02/2026
Festina presents a new watch from the Mademoiselle series, a collection celebrating feminine elegance, creativity, and modernity. This design is embodied by Hinaupoko Devèze, Miss France 2026 and brand ambassador, whose natural confidence perfectly reflects the spirit of the line. Set in an artist’s studio among sketches, noble materials, and timeless references, the Mademoiselle collection stands as a true style accessory—enhancing posture and subtly capturing the light.
16/02/2026
Festina unveils the first visuals of its new campaign, starring Hinaupoko Devèze, crowned Miss France 2026. This collaboration embodies elegance, modernity, and the ability of time to reveal life’s most meaningful moments.
16/02/2026
In 1966, in the tranquil village of Tramelan, tucked into the heart of the Swiss Jura, a bold experiment in collaboration took shape. Soprod SA was born—not as a single brand, but as a union of local watchmakers who pooled their mechanical movement expertise to create something stronger together. The name itself—SOciété de PRODuction—spoke to its purpose: precision, productivity, and the promise of Swiss excellence.